RHUL makes profit on Avengers: Age of Ultron

By Kyle Hoekstra, News Editor

February 2016

Royal Holloway charged Marvel Studios £2,236 to film scenes for Avengers: Age of Ultron on university premises, reveals a Freedom of Information Request by The Founder.

It found that given limited associated costs, the university was able to make a decent profit.

A spokesperson said: “As we don’t work out profit on a daily basis it is difficult to give an exact figure.”

“For location use we generally have low overheads and our staffing costs are fixed, so the majority of filming income goes back into supporting the college.”

Filming took place across one day on 30 July, 2014.

Revenues from location use go towards upkeep of the College estate and investment in infrastructure and services.

The scene in the movie (at 1:11:49) lasts about ten seconds and features character Erik Slevig (Stellan Skarsgård) walking from the west side of Founder’s Building to meet Thor (Chris Hemsworth), who stands by a car.

Avengers: Age of Ultron, directed by Joss Whedon, was released in May 2015 and grossed over $1.4 billion worldwide, making it the seventh-highest-grossing film in history.


The Founder February 2016

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